Creating iOS apps begins with clarity: the target users, the core function, and the problem the initial release must solve. A thorough discovery phase clarifies the MVP scope, selects an appropriate architecture, and helps avoid features that seem impressive theoretically but don’t enhance actual usage.

After the base is established, attention turns to how the UI behaves, performance, and reliability across different iPhone models and iOS versions. Uniform navigation patterns, disciplined state handling, and thoughtful integrations (payments, authentication, analytics, backend APIs) simplify maintenance and enable scaling after the App Store release.